Helpline : Office : 020 268 8929/03 / COVID-19 : 0700 320 775 / Ambulance : 0708 307 139 / Fire : 0800 722 984 info@narok.go.ke
Image Caption

Tourism And Wildlife

Background Information

The Narok County Tourism and Wildlife sector is compromised of two sub-secotrs namely Tourism and Wildlife Heritage. The scetors are crucial for the County sustainable economic development, job creation and poverty reduction.

The sector envisions being a premier tourism destination in Africa with a mission to develop and promote unique and diverse tourism products within a sustainable framework and to facilitate tourism investment by championing enabling legal and policy framework for domestic and export business to thrive.

The sector envisions being a premier tourism destination in Africa with a mission to develop and promote unique and diverse tourism products within a sustainable framework and to facilitate tourism investment by championing enabling legal and policy framework for domestic and export business to thrive.

  • To reduce poaching and effectively manage wildlife resources.
  • To improve accessibility, communication and connectivity.
  • To increase wildlife dispersal area.
  • To ensure constant availability of Revenue from the Mara regardless of the season.
  • To promote Mara ecosystem as a filming destination.
  • To enhance conference tourism.
  • Developing tourism policy standards.
  • Development and promotion of tourism.
  • Tourism research and monitoring.
  • Protection of tourism regulation.
  • Training of tourism services and marketing for local and international tourists.
  • Promotion of cultural tourism and women empowerment through the Ushanga initiative.

Introdution

The Ushanga initiative, started in 2016 with an aim of empowering women from the pastoral communities through Community based tourism to get them into commercial beadworks through the co-operative model of doing business.

The initiative seeks to transform the traditional bead activity practiced by women from Narok County into a commercial business in order to improve their livelihoods and to integrate their products into the mainstream economy.

Beadwork for a long time has been the cultural mainstay of the Maasai; some even ascertain that Narok County is the origin of Maasai beadwork. Back then, most of the beads were made for sentimental and cultural values and were not for any commercial purposes. Each community / Maasai sub-tribe had a unique sense of style and story behind their different type of beadwork which needs to be preserved and protected In the modern age , most of the pastoralist women have strived to commercialize beadwork but have faced major challenges namely:- Ineffective marketing of their beadwork products ; Exploitation ; Low quality of beads products produced and lack of access to knowledge and added value

Stakeholders

The project is a multi-sectoral initiative and it has the following stakeholders:-

  1. Office of the Deputy President –focal point of communication, coordination and oversight of the project.
  2. Ministry of Tourism – the lead implementing agency in terms of product development, capacity building, marketing and promotion of the Ushanga and Shanga Project. The critical institutions within the Ministry will include : Kenya Tourism Board and Tourism Finance Corporation
  3. Ministry of Industry, Trade and Cooperatives – registration of cooperatives and assist in capacity building of the cooperatives

Components of the project

  1. Creation of awareness and project sensitization of the Ushanga Initiative
  2. - Conveying the knowledge and benefits of the Ushanga Narok Initiative

  3. Bead Mapping and Profiling
  4. - Providing a powerful tool to better understand the beadwork in Narok and further identify the potential

  5. Mobilize women into co-operatives
  6. - Co-operatives have the benefit of social interaction, collective marketing & bargaining power , Economies of Scale and sustainability of Ushanga Enterprise.

  7. Capacity Development
  8. - Enhance their technical skills in beading and their entrepreneurial skills.

  9. Development of Infrastructure
  10. - Development of Training Centers , Workshops and Galleries .

  11. Market Development
  12. - Expand to untapped local, regional and international market for bead.

Achievements

Since its inception in 2016, the Narok County Ushanga Initiative has made some notable steps. Namely :-

  1. Created Awareness of the Narok Ushanga Initiative throughout the 30 Wards in Narok County
  2. Registered and facilitated certification of 18 beadwork co-operatives

The co-operative were formed with the following consideration:-

  1. Administrative units of the County
  2. The communities involved
  3. The type of beadwork

The 18 co-operatives

SUB COUNTY LOCATION NAME OF CO-OPERATIVE
Narok North Town ENDUATA NADUPOREKI CO-OPERATIVE SOCIETY LIMITED
Narok East Suswa ENKIBUNGA SUSWA CO-OPERATIVE SOCIETY LTD
Ntulele MOSIRO NALEPO BEADWORK WOMEN CO-OPERATIVE SOCIETY LTD.
EorEkule NALEPO ILDAMAT BEADWORK WOMEN CO-OPERATIVE SOCIETY LIMITED
Trans Mara West & Trans Mara East Kilgoris Central Ward OSUPUKO LEMAA CO-OPERATIVE SOCIETY LIMITED
Shankoe / Keyian Ward OSIM LEMAA IWUASINKISHU CO-OPERATIVE SOCIETY LIMITED
Lolgorian ENTAEI WOMEN BEADWORKS CO-OPERATIVE SOCIETY LIMITED
EmuruaDikirr DIKIRR CHEMALUK BEADWORK WOMEN CO-OPERATIVE SOCIETY LIMITED
Narok West Siana- Sekenani SIANA SHANGA WOMEN CO-OPERATIVE SOCIETY LIMITED
Naikarra NAIKARRA NABOISHO BEADWORK WOMEN CO-OPERATIVE SOCIETY LIMITED
Aitong MARA BEADS CO-OPERATIVE SOCIETY LIMITED
Mulot ILMASOSA BEADS CO-OPERATIVE SOCIETTY LIMITED
Narok South Entasikira EWANGAN ELOITA CO-OPERATIVE SOCIETY LIMITED
Narosura NASHILI ENGARE CO-OPERATIVE SOCIETY LIMITED
Majimoto OSILIGI LOMARETA BEADWORK WOMEN CO-OPERATIVE SOCIETY LIMITED
Olulunga NABIKI CO-OPERATIVE SOCIETY LIMITED
Narok North Olokurto ENCHULA ENKAJI EMAA CO-OPERATIVE SOCIETY LIMITED
Oloropil ENKOROPIL CO-OPERATIVE SOCIETY LIMITED

Trainings

  1. Training for TOTs (Training of Trainers ) in Narok Town
  2. Camp Training
  3. The initiative organized a 15 day training in 3 camps ( Nkoilale, Mararianta and Kawai centres ). These trainings sought to strengthen the business and production capacity of the women as well as improve the competitiveness of beadwork from both local and world markets

  4. Master Beaders Training
  5. The initiative organized a training for Master Beaders who would become trainers of trainers at Watakatifu Wote in Kajiado County

Profiling of beaders in Narok County

-This will enable Ushanga Narok to know the competitive advantage of each beader and categorize them

Future of Narok Ushanga Initiative

The Ushanga & Shanga Initiative envisages that there will be a company dealing with the beads market in the international market. It will therefore be a company which will be involved in finding the market for the various types of beads made by the Maasai women who will be bound to sell their products (beads) through their co-operative societies.

Members will individually make their beads which will sell it to the co-operative society in line with their mutual agreement. Payment can be done at the point of selling the beads or after selling to the end market. The negotiation is between the member and co-operative society and available market outlet.