The Maa Cultural and Tourism Festival is a week-long rotational event convened across the three Maa Counties of Narok, Kajiado, and Samburu. It is organized under the framework of the Maa Economic Bloc (MAAEB) as a strategic initiative to preserve, promote, and market the rich cultural heritage and tourism assets of the Maa community. The Festival is coordinated by the Secretariat of the Bloc under the leadership of the Chief Executive Officer, Mr. Jackson Ole Mpario, who oversees its planning, management, and implementation. Its key objectives are to foster unity among the Maa counties, enhance cultural preservation, promote tourism, and stimulate socio-economic growth within the region.